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Our Founder & CEO Jyoti Jaiswal on CNN: Navigating Tariffs and Championing Ethical Trade

In a powerful segment with host Richard Quest, Jyoti offered a compelling perspective as both an international trade expert and a sustainable fashion leader, spotlighting the journey of OMSutra and its unwavering commitment to artisan empowerment, cultural preservation, and ethical craftsmanship.

"We are not just selling products — we are preserving tradition, empowering women, and advocating for equity in global trade. The true cost of sustainability should be a shared responsibility." - Jyoti Jaiswal

Key Highlights from the Interview:

  • The Dual Impact of Tariffs: How rising costs affect both small businesses and global supply chains.

  • Sustainability vs. Profitability: Balancing ethical production with economic survival.

  • Empowering Artisan Communities: Why fair trade matters now more than ever.

  • Call for Equitable Trade Reform: Jyoti’s advocacy for transparent, accessible, and inclusive trade policies

Watch the interview: