NISHTHA means DEDICATION in Sanskrit. The Nishtha project is OMSutra's collaborative project with the non-profit organization Yoga Gives Back, an organization that uplifts women and children in India and works to empower women and girls to fight for equal rights, equal opportunities, and equal dignity.
This project dedicates itself to promote handcraft products while empowering woman and girls within the village communities of West Bengal near Kolkata in India. Our prime concern is the fight to keep girls in schools and to help poor, illiterate women develop a sustainable livelihood with fair and living wages.
We have developed a beautiful range of commercially viable products using their traditional handicraft skills with design research and training support provided by our trainers. We have been working to create a niche market for handicrafts. By purchasing these hand made products, you are supporting the livelihood of rural Indian women that will strengthen their families with health care, nutritious food and by investing in the education of their children, helping to change the next generation of Indian girls.
You also become a part of our giveback program as 10% from the sales goes to Yogagivesback.org in funding the livelihood of these young girls and other educational outreach programs to empower women who are economically challenged. Your purchase of the Gratitude Kantha Meditation Prayer Shawl gives you the opportunity to support and become a part of their empowerment story, in addition to acquiring your new favorite delicacy.