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OMSutra's Story


Welcome to OMSutra - A Brand Rooted in the Harmony of "OM" and the Thread of Connection!

At OMSutra, we embody the essence of "OM," the universal pulse that unites all beings, igniting feelings of unity and love with the universe. Our name is a fusion of "OM" and "Sutra," symbolizing the thread that connects our inner world to the vast outer world and beyond.

Since our establishment in 2007, OMSutra has been on a mission to empower artisans, women, people with disabilities, and minorities. Through training and marketing support, we create meaningful jobs, enabling these talents to craft exquisitely handmade products with purpose and significance. Our network of partner communities across India has grown, and our products now grace yoga studios, boutique stores, gift shops, retreat centers in the USA, Canada, and Australia, and major online retailers.

Vision and Values: OMSutra's vision is to offer products that seamlessly blend performance, style, and comfort, infused with modern and inspiring designs. Our brand prides itself on exceptional value and quality, curating feel-good gifts, yoga, and meditation supplies while adhering to fair trade and sustainable practices.

Impactful Empowerment: Our growing team in India enjoys fair trade wages and profit-sharing from sales, making a tangible difference in their lives and communities. At OMSutra, we believe in the power of giving and embrace the motto: "We make a living by what we get, we make a life by what we give."

Inspired Designs for Inspired Living: OMSutra's designs inspire active living, with thoughtful details that promote healthier lives without compromising on fashion. We curate trendy, high-quality products at prices that our customers can feel good about. Our community shares a common passion for helping humanity.

Embrace Peaceful and Mindful Living: At OMSutra, we create a meaningful collection that inspires peace, happiness, and mindfulness in the present moment. Our products are inclusive, transcending spiritual backgrounds or experience levels. Feeling good should have no prerequisites. From clothing to bags, accessories, and more, OMSutra offers a select choice for the modern-day yogis seeking a healthy and spiritual lifestyle.

Elevating Ethical Business Practices: Our primary philosophy is to maintain the highest ethical standards, crafting products that nurture the spirit, inspire the mind, and rejuvenate the body. Our unwavering commitment to exceptional customer service mirrors the acclaim we receive from our valued partners.

Join OMSutra on a journey towards a world that celebrates playfulness, beauty, vibrancy, diversity, compassion, kindness, and connection. Together, let's create a harmonious and joyful world!